Fundraising during a recession can seem daunting, but the United Way of the River Cities amplified their fundraising effort and reached 80 percent of its 2009 campaign goal.
Nearing the end of 2009, the United Way of the River Cities had only raised $600,000 toward their goal of $1.4 million. It was then that the board decided to extend the deadline until the end of January 2010. This extension gave them time to raise $1.1 million which was much closer to their goal.
“The country’s economic situation has most certainly affected our region,” said Executive Director Laura Gilliam. “It has made it difficult to raise funds. We experienced a fundraising shortfall of approximately 20 percent during 2009.”
The United Way’s fundraising team consists of 16 volunteers from the community that are affiliated with local businesses including St. Mary’s and Cabell Huntington Hospital, as well as regional banks and other organizations.
According to the United Way, the key to successful fundraising is a combination of fun, enthusiasm, careful planning and broad-based participation.
“The majority of funds raised comes from contributions from individuals and corporations,“ Gilliam said. “We also receive funding from federal and state grants, grants from private foundations, and as the result of special fundraising events.”
The money raised by the United Way goes toward four focus areas including: Learning and Earning, Families and Children, Health and Wellness and Basic Needs/Unforeseen Hardships.
The focus of the United Way of the River Cities is to better the human condition in the Tri-State area and they feel it is important to know that the money raised stays within the community and addresses the needs of local people.
“Most of the funds raised in the community are distributed to partners such as those listed on our website,” Gilliam said. “That list changes, however, from year to year. In addition, we provide support to Success by 6, the Cabell County Substance Abuse Prevention Partnership, and the Financial Stability Partnership.”
For more information on the United Way of the River Cities visit their Web site at www.unitedwayrivercities.org.
